Saturday 3 March 2012

Campaign Ad Rates: Going Up, Up and Away?

Several recent studies have added fuel to the debate over political news and advertising on TV as Congress considers campaign finance reform.

One study, conducted by the Alliance for Better Campaigns, alleges that TV stations "systematically gouged" campaigns, parties and issue advocacy groups for key air time.

The study showed that candidates paid an average of 65 percent more than stations' lowest ad rates during the last month of the campaign, though under current law, stations must provide bulkrate advertising to candidates to defray the cost of campaigning. But ads at those rates can be pre-empted, and stations pushed candidates to buy costlier ads that could not be …

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